In September 2025, Conversis unveiled a new look, a redesigned website, and a more unified approach to our tech – all part of a full company rebrand.
The feedback so far, from clients, colleagues, and partners has been overwhelmingly positive, as our team proudly fly the new Conversis flag at every possible opportunity. Most people seem to inherently understand the impetus for and aims of the rebrand – especially those who know us well.
But, for those who are just getting to know us, we thought it might be helpful to provide a little background; to explain why we felt it was time for some important changes.
At the beginning of 2025, we did a stock take here at Conversis. Over the last few years, we’ve been growing exponentially; deepening our expertise in areas like regulatory, eCOA, and pharmacovigilance with new hires; and working with an increasingly impressive roster of clients who are leaders in their respective fields.
This talent and these clients choose to work with us because of our specialism, our values, and our reputation among those in the know. This has always been our experience at Conversis – once people get in a room with us, they almost invariably want to work with us.
Our challenge – like many in a dispersed and often siloed sector – has been making ourselves heard. As our confidence and capabilities grew, we knew we needed to do more to cut through the noise.
So we did what we always do when faced with a challenge: we took it to our people and asked for their expert opinions. We asked them for their thoughts on who exactly we are, who we aspire to be, and the things that are important to us. The feedback we got allowed us to build a clear picture of Conversis now and in the future; a picture that was not fully reflected in how we were presenting ourselves to the world at the time. And we realized that, in order to cut through the noise, we needed to make some changes.
We needed a representation of our people that did them justice – that spoke to their expertise and dedication, to the technologies they create to power their work, to the complex and future-facing sector we’re all part of.
And we had to communicate a broader message to current and future life sciences clients. We needed to give them a clear understanding of all the many ways we could help with their work, meet their needs, power their success.
And so we began the effort to rebrand, to make our website more user-friendly and informative, and to simplify and codify our messaging around technology.
Now that we are at the end of that particular effort, it’s important to say that nothing has changed in our team, how we work, or the service we provide to our clients. We just hope that how we present ourselves to the world now does it all justice. The new brand reflects who we are today and where we’re going – evolving with our clients, while staying true to the values that define us.
If you would like more information about the new brand, or to explore ways we could work together, please get in touch. We would be delighted to hear from you!
