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Case Studies

The nuts and bolts of a website localization


bolts
15 January 2021
The management team of Conversis’ client had an important goal: to reach a new global audience.

To help them achieve that goal, they selected Conversis to localize their website and digital content. We supported all stages of the project from the initial analysis to establishing key terminology, translating the content, undertaking quality assurance checks, and conducting an in-situ website review.

woman looking at pc
woman looking at pc

The Challenge


The client website was built on the Sitecore content management system (CMS), so content would need to be migrated to a translatable format.

And, with over 8,000 words requiring translation into 40 languages across 32 countries, we needed to identify the terms and tone that would speak persuasively to the broadest possible audience.

To summarize, the challenges of this particular project were:

  • Content in Sitecore CMS
  • Requirement for 40 languages
  • 32 country contexts

What Conversis did


The key to this relationship was the collaboration between the client, Conversis project managers, and our global network of native-speaking linguists. We delivered constant technical support and advice, seamlessly integrating our translation systems with the client’s Sitecore CMS to optimize productivity and minimize execution time.

The client and Conversis developed a bespoke process to migrate website content as efficiently as possible from the client’s CMS using a Sitecore plug-in into our translation tools. This ensured quality and timeliness throughout the process.

By automating the re-import of translated content, more time was saved for the client when populating ongoing updates of all sites. In conjunction with the client, Conversis also developed a termbase for each language combination, ensuring consistency of translation of key terms.

The Results.

After an initial project kick-off meeting, frequent conference calls, and face-to-face meetings, the project timelines were met. The outcome? Conversis enabled the client to successfully reach new international markets in a way that exceeded their expectations.

Find out how Conversis would tackle your translation challenge. Please get in touch via our Contact page.

Let’s talk.

We look forward to hearing from you.
We look forward to hearing from you.