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Skin Deep

17th October 2019

Leo Pharma is ready to take the next steps in Virtual Clinical Trial management and bring their solutions to as wide a patient group as possible

 

The more things change, the more they stay the same. Or do they? Delegates at Optimising Clinical Trials in Berlin this week have offered fresh insights into patient recruitment and retention issues, but in many cases we’ve been asking familiar questions:

How can we move away from activation of sites that recruit too few patients, and sometimes recruit none at all?

How can we make a game-changing impact on trial dropout rates that average 30% across the industry?

How can we bring treatment options to those who simply don’t have access to clinicians?

Karla MacKenzie of Leo Pharma made her case today and suggested a different and very positive future.

Leo Pharma has an impressive track record in the development of dermatology treatments. Just as impressive is the fact that the company ploughs its profits back into research, continuously seeking better and more patient-friendly outcomes. Possibly most impressive of all is Leo’s pioneering work in Virtual Clinical Trials. The company’s GenoME pilot in Denmark saw vulnerable people given access to dermatology solutions in parts of the country that have a notable shortage of medical practitioners. Leo Pharma proposes to support patients that conventional clinical trials simply can’t reach. The Leo App offers patients further support, enabling them to monitor and diagnose skin conditions with 80% accuracy, a higher success rate than that of general practitioners offering face to face appointments.

In its 111 year history Leo Pharma has grown from a start-up in the basement of a Copenhagen pharmacy to a global leader serving 76 million patients in 130 countries. Behind these impressive numbers is a clear-sighted recognition that agility and innovation are necessary to serve the best interests of the patient. Today Karla MacKenzie demonstrated that Leo Pharma is ready to take the next steps in Virtual Clinical Trial management and bring their solutions to as wide a patient group as possible. This company’s qualities are far more than just skin deep. Thanks for the inspiration Karla.

 

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