It’s one thing to make a plan. It’s another thing entirely to scale it up to the point where it can go global.
It’s one thing to make a plan. It’s another thing to implement it. And it’s another thing entirely to scale it up to the point where it can go global. Today Laura Lentz of Continuum shared her thoughts on the most effective ways of implementing a global patient recruitment program.
For Continuum, a quarter of a century of patient recruitment experience offers a solid platform for future success. For Bayer their key strategic partner, with a workforce of 111,000 and a 40 billion Euro turnover, going global is second nature. But winning the confidence and trust of key stakeholders in country after country presents a unique set of challenges.
We wish our friends at OCT Berlin every success in finding the answers, and thank you to Laura Lentz for an excellent presentation.
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