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The Day After

27th August 2019

We may only celebrate Women’s Equality Day on August 26th, but we can treat every day as a celebration of female empowerment and a cue to keep striving for it through better use of language and technology.

After celebrating Valentine’s Day six months ago, did we all wake up on February 15th and decide we were done with romance for the year? Maybe a birthday card for the significant other and an Amazon voucher at Christmas, but nothing too showy? All the passion, all the heart, safely parked for another twelve months?

It’s a cold world if we only warm up to important issues on one day each year. Yesterday was Women’s Equality Day. It’s an American landmark commemorating the 19th Amendment to the Constitution granting the right to vote to women, but it’s celebrated widely, drawing positive attention across borders and media.

But what happens on the day after?

For all the progress we’ve made in pursuit of equality of opportunity, we have no reason to be complacent. Even in progressive economies, women are notably under-represented at senior management level.

On a positive note, for women choosing motherhood, that choice is now less likely than ever before to exclude career development. The UK now has almost 5 million working mothers, an increase of one third over the past two decades. On both sides of the Atlantic, “mobile mothers” are a crucial driver of economic activity. American mothers control over three trillion dollars in annual household purchases and are behind most buying decisions. On average, “mobile mothers” are spending ten hours per day online. Organisational apps are proving to be invaluable tools helping busy mothers to multitask, and advertisers have been quick to channel their resources accordingly.

In many parts of Africa, cultural restrictions have traditionally limited women’s opportunities to show entrepreneurial skills. African businesswomen have often been forbidden by their husbands to travel long distances. In previous years this has limited their potential customer base to an immediate surrounding area but technological advances are bringing new opportunities while sidestepping cultural conflict. The number of internet users in Africa is now over 1.3 billion. More and more African businesswomen can offer a cross-border service.

For women throughout the developing world it’s becoming increasingly clear that language skills can build a bridge to social and economic empowerment. Increased business opportunities, increased credibility in new markets and increased confidence in day to day communication all add up to a better future. We believe multilingual communication empowers our clients, our partners and our friends to reach out across all physical and cultural borders. 365 days a year, and sometimes 366.

So what happens on the day after? We keep communicating, we keep making the case for true equality of opportunity and we keep breaking down barriers. We may not give our partners cards and gifts every day, but we can at least wake up on the morning of February 15th and remember why we love them. And we may only celebrate Women’s Equality Day on August 26th, but we can treat every day as a celebration of female empowerment and a cue to keep striving for it through better use of language and technology.

Happy non-Women’s Equality Day.