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Creative Translation

[krietɪv trænsˈleɪʃən]

The process of adapting a message from one language to another, while maintaining its context, style and tone.

Creative Translation

Creative Translation (also known as Transcreation) is a broadly misunderstood term that means different things to different people. Simply put, it focuses on the preservation of the essence of a brand in a target language and culture. It brings together marketing, linguistics, creative copywriting and design and takes account of tone, nuance, colour and style.

This process requires a deep understanding of traditions and culture in the target market, as well as an obvious understanding of the language involved and the product or service itself. Many brands strive to connect emotionally with their audiences, often packing a great deal of meaning into relatively few carefully selected words and design elements. Companies that choose to Creatively Translate their product and service messaging ensure that audiences the world over experience the same emotional reactions.

In undertaking any Creative Translation projects, we are committed to ensuring we adhere to the above, and work with linguists who have specific experience and understanding in the relevant discipline and marketplace.

Thorough research is vital to ensure that the messaging remains consistent and relevant throughout this process, that the brand positioning and perception is considered, and any USPs are given the same profile as in the original source document.

Our clients see Creative Translation is a complex but highly worthwhile activity - for more information please contact us, or take a look at some of the positive comments we have received from our existing clients.

(Creative translation) focuses on the preservation of the essence of a brand in a target language and culture. It brings together marketing, linguistics, creative copywriting and design and takes account of tone, nuance, colour and style.
Creative Translation

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How else can we help?

Localisation

To gather, collect, or adapt content for a specific market.

Digital Publishing (DTP)

The production of printable and online material by means of a computer that integrates text and graphics.

Translation

The rendering of content into another language.

Technical services

Support and expert advice designed to facilitate the use of technology.