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Facing the challenges of Multilingual SEO

Bringing international customers within your reach

Gary Muddyman | 01st September 2015

Gary will be presenting at Brand2Global with Andrew Smith of Escherman discussing the challenges of Multilingual SEO

I will be presenting at Brand2Global with Andrew Smith of Escherman discussing the challenges of Multilingual SEO. Ahead of the event I was asked to write an article for Brand Quarterly, which was originally published in July. Here’s an extract of it.

Optimising your site for international markets is every bit as important as it is in your domestic one. The effort should match the dedication you apply to the source website. Research is therefore critical and there are a number of key factors to consider.

Linguistic and Cultural Suitability

Site Structure

Search Marketing