Team reports from PR Week's Internal Communications Europe event in Amsterdam
Julia Hart, Director of Global Communications, Akzo Nobel (left) and Julie Soderland, Vice President, Communications, Philip Morris International (right). Photo courtesy of @NathanWillis
Last week, the Conversis team attended PR Week’s Internal Communications Europe event in Amsterdam, which we were also proud to partner with for the first time.
There was so much packed into this exciting one-day conference, including strategies and ideas for engaging your employees using social and digital media. Filip Callewaert, Head Information and Knowledge Management, Port of Antwerp Authority discussed the need to change internal communication strategies to reflect digitally savvy employees’ digital and social habits and preferences.
A particularly interesting session for the Conversis team was the Strategic Panel Discussion entitled ‘Translating and embedding one single vision, leadership message and culture across countries’.
Julia Hart, Director of Global Communications, Akzo Nobel and Julie Soderland, Vice President, Communications, Philip Morris International, discussed the importance of communicating the vision and values of the company across internal communication channels in order to enable employees to connect with the larger vision of the organisation. Creating a strong leadership message that is translatable and that resonates across various territories can be a challenge but an extremely important one. Flexibility and an open mind are essential tools for managing these projects – working with local teams to fine-tune the global corporate culture strategy comes with its own unique set of challenges.
Discovering the ways in which global companies such as Heineken engage with their worldwide workforce was a also great inspiration. Holly Bostock, Global Channels Manager, Internal Communications, shared a fantastic case study, called the Green Room - a virtual world for Heineken employees to connect with one another.
Other quick fire Case Studies Session featured representatives from LinkedIn and Autoliv, a supplier of automotive safety systems.
LinkedIn Senior Internal Communications Manager, EMEA, Natasha Gowens, shared details about initiatives such as ‘Bring your parents to work day,’ which the company used to boost employee engagement and create emotional connections between work and family. Leslie Maunchbach, Autoliv’s Internal Communications Manager showed how her organisation engages employees with videos and invites them to be a part of the images and messages that the company shares internationally. These were just a few highlights of what was a fascinating and exciting conference, with some excellent opportunities for networking and sharing ideas.
We were delighted to speak to so many people who were interested to hear the ways in which translation and localisation could help them with their global internal communication strategy.
If you would like to hear more, or have any questions, please don’t hesitate to contact us using our dedicated internal communications email address firstname.lastname@example.org
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