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Generation Y - do you speak their language?

The world speaks in the digital language

Elena Arau | 06th May 2016

The discrepancy between Gen Y and their elders is more prevalent than any other in the past

Born in the era of Internet, generation Y are well-accustomed to and constantly plugged into smart-phones, tablets and other gadgets that have become an extension of their fast-paced, high-speed environment. They tend to communicate quicker and more effectively through social media, e-mails or text messaging. Over the years, this need for high-speed communications has resulted in the development and regular use of abbreviations, acronyms, emojis and symbols.

The English language has certainly come a long way since its Shakespearean days and the Millennial contribution is probably the most dramatic so far. There is a struggle in communication between generations because of their lingo differences. The discrepancy between Gen Y and their elders is more prevalent than any other in the past.

Why is it important for the world to speak the digital native’s language? 

We live in a world where progress is dictated by technological breakthroughs. The Millennials are now entering the job market and so understanding not only their language but also their aspirations and main characteristics is essential for a company to strive.

The Millennials are globally-oriented. Due to the economic crises, many have experienced and be shaped by some sort of social trauma due to massive unemployment during their youth. They wouldn't bet on the fact that the current economic situation will stay the way it is, so they are always ready to leave, and due to the massive migration process, they often tend to speak more than one language fluently.

If you are an employer who wants to retain critical talent, you therefore need to understand that the Millennials, whilst also enjoying a good challenge, may also seek for guidance or mentorship. The baby-boomer’s high level of commitment or loyalty to a company is no longer present with Millennials who, comfortable with novelty and changes, are not afraid to change companies until they find the best fit for them.

It is very important to understand the Gen Y’s language and how to communicate with them. Long formal e-mails just won’t do. Seniority is not something they relate to either, so keeping a casual, empathetic tone is key to sending the right message across.

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