Fruugo

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Fruugo is a unique worldwide marketplace bringing many retailers from many countries all together in one site, with one simple, secure checkout.

What does Conversis do for Fruugo?

Fruugo is currently available to shoppers in 23 countries: UK, Ireland, Netherlands, Belgium, Luxembourg, Austria, Switzerland, Germany, France, Spain, Portugal, Italy, Finland, Sweden, Norway, Denmark, Poland, USA, Canada, Australia, New Zealand, South Africa and Russia. These will soon increase to 33 which will also include China, Japan, India and UAE. 

As an international online retailer, Fruugo understands the market needs and provides localised content, currency and payment methods for each market they are present in. 

As their localisation partner, Conversis has supported Fruugo’s technical team in keeping up with high translation quality standards, tracking and adjusting inconsistencies such as:

  • Right to left design inconsistencies
  • Boxes or containers that were not flexible enough to accept difference of length in size – most text in European languages is 30% longer than the same text in English while in Asian is 30% shorter
  • A navigation top bar crashed in Japanese, some styling commands were needed.
The files provided by Fruugo were in many different formats including html, xml, etc. Following our quality assessment, we either modified strings of code or offered support on how to change complex sections. Along with our technical support, our project managers carried out various translation projects including legal, technical and marketing translations. We also translated their B2B website into German (as below), and other languages are soon to follow.

What makes the relationship work?

Our focus on attention to detail and process-based management was the key-element to predict sources of errors and to reduce unnecessary complexity to improve the quality of performance. 

Glen Richardson, Chief Marketing Officer at Fruugo said ‘the team at Conversis is very responsive and our relationship is based on proactivity. We are very pleased with the communication flow between the two technical teams and their recommendations have always been valuable. We look forward to our future collaborations.’

 
 
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